About Us

Hey there!

I’m Laura, the founder of HeyLou, and my journey to this boutique has been a mix of self-discovery, risk-taking, and a whole lot of heart. I grew up in a small town outside of Kansas City, Missouri, as the youngest of four sisters. In our house, blending in was the goal—standing out, especially in fashion, was something I wasn’t encouraged to do. I was taught to keep it simple, play it safe, and never draw too much attention to myself.

For years, I worked in accounting watching other business owners chase their dreams and build something meaningful. But I didn’t think I had it in me. I wasn’t great at sales, I wasn’t the most outgoing person in the room, and the idea of running a business seemed impossible. But in 2024, I made the choice to take the leap—because deep down, I realized that I didn’t have to be perfect to follow my passion.

Starting HeyLou was terrifying, but it was also one of the most rewarding decisions I’ve ever made. Today, HeyLou isn’t just a boutique—it’s a space for everyone. It’s a place where anyone can feel seen, heard, and celebrated. Whether you’ve never felt like you quite fit in or if you’ve been searching for a place that welcomes your unique self, this is for you. We’re here for the dreamers, the quiet ones, and yes, even the outcasts.

At HeyLou, we believe fashion is about more than just clothes—it’s about embracing your true self and expressing your individuality. Our goal is to make everyone feel confident, no matter their size, shape, or story. You belong here, and we’re so grateful to be a part of your journey.

Thank you for choosing HeyLou and for being part of this adventure with us. Your support makes all the difference as we continue to grow, evolve, and make this space something special for all.

Welcome to HeyLou—where confidence is celebrated, and everyone can shine!